How to start a coaching business in 7 stepsDefine your mission. Buy a domain and create a website. First of all, we need to talk about your marketing. To work as a Life Coach, you must have a certification that is sometimes essential for certain states.
For example, the International Training Federation offers a 125-hour ICF training program. The ICF offers three levels of certification: Associate, Professional and Master. It's easy to start an online coaching business, but many coaches still struggle to achieve success. This is because they don't know what an online coaching business is not.
Running an online coaching business doesn't mean having a complex website. It's important to have an effective website rather than a complex website. An effective website with few pages can be an excellent option for digitizing. A blog can take 4 to 6 months (even for SEO companies) to show good results and this can be even more so if you're starting now and plan to do everything on your own.
Individual training, group programs and online courses are just variations of a basic training offer. If you want to have a successful coaching business, you need to understand the way these two clients behave. Some coaches only have social media profiles and begin to find coaching clients by contacting their network looking for potential clients. But what I do have are more than 10 years of business experience in various sectors and a track record of helping thousands of students from more than 20 different industries create successful online businesses.
As a coach, you really have to analyze the psychology of someone who has invested a huge amount in your training program versus that of someone who hasn't invested much. Corporations are more complex than other business structures because they tend to have expensive administrative costs and complex tax and legal requirements. Attracting the right customers will give you a huge boost in building your online coaching business. You've found your niche, created your training packages and set the right price for the most expensive customers.
As a simple NLP coach, you'll get lost in the crowd, but as soon as you combine it with the result, you'll stand out. Digital or online tools are basically websites, programs, software, online platforms and resources that can make running and growing your business and performing your tasks easy and smooth. My student David Alsieux teaches people how to use herbs to care for their health, skills he learned after a personal and family health incident. As a coach, don't obsess about making your website perfect and complete and end up creating a website with too much information.
You earn the same amount with your training and, at the same time, it saves you time, effort and money related to the travel and logistics of in-person sessions.